Most founders build their brand upside down.
They start with the logo. Then the website. More Than Studios builds brands from the inside out. Strategy first, design second. For founders who want a brand that works as hard as they do.
13 years across strategy, marketing & design • 40+ founders • Global brand campaigns for NBCUniversal, P&G & Maybelline
Strategy and design under one roof · Diagnostic before decorative · Built to hold up as your business scales
THE APPROACH
Think of me as Marie Kondo, for your brand.
DECLUTTER → SIMPLIFY → THEN BEAUTIFY.
Every engagement starts with an audit, not a mood board. I find what is broken, strip back what is not working, and build the strategic foundation before I touch the visuals.
A brand built this way holds up as the business grows, stays consistent across every channel, and gives your team and your tools a clear system to work from.
How I Can Help
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01 Brand Clarity Session
90 minutes. A live audit of what's working and what isn't. Three priorities you can act on immediately. Most founders walk out realising the problem was never the design.
From SGD 750
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02 Brand Strategy
The foundation everything else is built on. Full discovery, positioning, personas, voice, values, and a brand strategy blueprint you can use across every channel, and every team member.
From SGD 4,500
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03 Brand Strategy & Identity
Strategy built first. Then translated into a visual identity that reflects exactly where you're going. No shortcuts. No generic templates. Built to last.
From SGD 8,000
FOR GROWING TEAMS
04 AI Brand Foundations
Your brand has a voice. This gives your team, and your AI tools the system to use it consistently.
For SMEs producing content across multiple channels that is starting to sound like three different companies or generic AI output you can spot from a mile. A brand operating system: voice calibration, scenario guides, and a master prompt library.
From SGD 6,000
What Clients Say
“Priyanka is one of those rare professionals who takes the time - not only to understand the brief, but to understand the client. She is relentless: she asks difficult questions, she gets her hands dirty, is blessed with infinite patience and is willing to go where most others won't. It is this dogged focus on perfection that brings stellar results - working with Priyanka was one of the best decisions I ever made.”
— SHIBANI LAL
Strategy and design under one roof. No handoff. No gap.
Most founders get a strategist who can't design, or a designer who skips the strategy. The thinking and the visuals end up disconnected. And it shows.
At More Than Studios, the same person who builds your brand strategy translates it into your visual identity. That continuity is the difference between a brand that looks good and a brand that means something.
From a dermatologist's idea for a skincare brand built for troubled skin - to a fully positioned brand with strategy, identity, and a name. Built from a blank page.
This is what building from the inside out looks like in practice.
Selected Work
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Shibani Lal
BRAND STRATEGY, IDENTITY DESIGN & WEB DESIGN
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The Belgian Waffle Co.
BRAND NAMING, BRAND STRATEGY, IDENTITY DESIGN, STORE & PACKAGING DESIGN
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Angela Foulds
BRAND IDENTITY DESIGN
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Protege
WEB DESIGN
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The Culture Ministry
BRAND IDENTITY DESIGN
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Aire
PERFORMANCE AD CREATIVES
“Priyanka did a fabulous job with our design identity including our logo, menu, collaterals and stationery for The Belgian Waffle Co. We consulted her when the brand will still in ideation phase about 5 years ago and she understood our brief and vision for the brand right off the bat. We were really happy with her prompt and professional delivery and all the output. We continue to use the logo and most of the brand aesthetics she helped us craft that really resonates with our audience. Highly recommend!”
— ALISHA SHIRODKAR, THE BELGIAN WAFFLE CO
I've built something from the ground up.
I know what it feels like to be too close to the problem - bootstrapping, second-guessing, trying to find clarity in the noise.
That experience is built into how I work with every client. I work with a small number of founders at a time. I ask the questions most people avoid.
I don't let you settle for a brand that undersells you.
If your brand has been on the to-do list for six months, this is the call.
15 minutes. No pitch. An honest conversation about where you are and whether I can help.