Brand Identity Design, Packaging, Store Design________
the belgian waffle co.
The Belgian Waffle Co. is an Indian food franchise that offers sweet & savoury waffles in a fast food format.
We successfully built a loyal & memorable brand for The Belgian Waffle Co & designed end-to-end creative that was friendly, fun & warm - just like the buttery waffles at Belgian Waffle Co. What started with just one brand outlet in Mumbai, has exploded into a vastly successful franchise across the country - with over 450+ stores across a 160 Indian cities and counting.
We started from scratch - getting the brand DNA right, by going through tons of mental maps and questionnaires (and a fair number of waffles), and when we felt like we had the right recipe, we went ahead with brainstorming names. Next came the logo, and finally we moved on to the packaging & store design - with all the delish details in the middle - from napkins, uniforms, menus & more - all topped with witty tag lines & punny catch phrases. Because, batter matters!