My Story

I’m Priyanka, and I’m from Bombay, India. I first came to Singapore in 2007 to study Animation Art at LASALLE College of the Arts.  In 2011, I graduated, met my future husband, and landed my first job in brand partnerships and marketing.

Fast-forward to 2022, Singapore has been home for the last 16 years, where we live with our tiny but mighty toddler. I have been fortunate to have had 11+ years of work experience in the fields I am most passionate about – advertising, designing, branding & entrepreneurship.

My Biggest Failure

I have always been mesmerized by the magic of Disney & Pixar. At the impressionable age of 16, after watching Toy Story, I decided I would be an animator, dreaming of sketching blueprints and storyboards in the offices of my dream companies. After thousands of painstaking drawings, many sleepless nights, and crates of empty Red Bull cans, I graduated with a Bachelor’s Degree in Animation from LASALLE, Singapore.

Despite sending out countless job applications, my first job was in marketing rather than animation. It’s safe to say that I have never worked as an animator, proving that passion alone isn't always enough.

On the upside, I learned in detail about graphic design, storytelling, branding, and marketing, which gave me a multidisciplinary edge and became my secret sauce.

PS: If you feel like a fun read, click on My Many Work Experiences & Failures in Summary Form, Inspired by Scott Adams

Core Expertise

  • Brand Strategy & Design

    As a designer & brand strategist, I have worked with over 40+ founders, entrepreneurs, and SMEs to help bring their vision to life. I love building robust brand pyramids and solid strategies and designing iconic brand identities that set new businesses up for success.

  • Advertising & Marketing Campaigns

    As an advertising professional & project manager, I have enjoyed ideating creative strategies and delivering branded campaigns for global brands like Nestle, P&G, Zalora, Maybelline, and other major advertising partners during my time at NBCUniversal & Refinery Media.

  • Entrepreneurship

    As an entrepreneur, I founded and built an online retail brand for children, called Ellybean, which was aimed at making gifting impactful. Together with a team of 5, we designed, developed, and distributed over 35+ unique SKUs across India and Singapore. At the end of 4 years, we had provided over 26,000+ meals for children in need and successfully made more than one child smile each time an Ellybean was purchased.

Our Services

I design, build, and market brands - big and small.

At my core, I am a creative who is fueled by blue-sky brainstorms, beautiful design, intelligent brand strategy, and memorable storytelling. 

I paint, cook, and love throwing amazing themed parties just for fun. I love spicy food, live bands and roof-top bars. I am a mom to a tiny but mighty toddler, and I value precious time spent with family as much as I value my ambition of being a brand champion. 

I’m driven by using creativity for positive impact, and I am always game for solving a challenge with design thinking and a big brainstorm!

My Favourite Quote

“Courage over comfort.”

  • - Brene Brown Brene Bro