Brand Strategy, Brand Identity, Website Design________
Shibani Lal
Shibani empowers CEOs, Boards, and Management teams of global businesses to achieve their growth aspirations. When Shibani came to us, she knew clearly what her interests were, her strengths were, and who she wanted to help. Together we worked on a very detailed framework, to solidify & crystalize a detailed brand strategy.
We built her brand blueprint & personal brand from scratch, working deeply & purposefully on each pillar - from brand archetypes, tone of voice, descriptors, differentiators, and everything in between. This strategy laid the foundation for everything else that followed - her brand identity, her messaging to ideal clients, and her website.
Most importantly, Shibani has a clear idea of exactly what she and her business stand for, and this stays consistent through all brand communications.
The brand identity and colour pallete was designed based on core pillars of the brand strategy.
We chose rich, deep blues & regal gold - to resonate ideal clients. These colours represent luxury, power, growth but also evoke trust and calm.
Our tagline of ‘fueling growth’ was brough to life on the website with dynamic imagery & videos. Like Shibani’s working style and ethos, we kept the website short, crisp & to the point.
