Branding & Entreprenuership________
ellybean
I created a for-purpose e-commerce brand that helped feed underprivileged children in India, called Ellybean.
Parents and friends often struggled with finding gifts for little ones that were unique, meaningful & truly special. I wanted to use my creativity to help make gift-giving easy, magical and impactful.
the journey
We created over 35 unique gift ideas that sparked creativity and wowed kids the minute they unboxed an Ellybean. With each Ellybean gift sold, we donated meals to feed kids in India. Together with a team of 5, we worked on branding, product design, manufacturing, operations, distribution, logistics, marketing, and everything in between.
We grew to a family of 7800+ on social, with 3000+ unique customers on our website, and received hundreds of positive reviews from parents and children alike. We survived a pandemic and shipped out thousands of Ellybean boxes all over India and Singapore in a span of 4 years, spreading big smiles on tiny faces, one Ellybean at a time.
Feeling special was the true product of Ellybean, not gifts.
the results
35+ unique products
5 team members
26,000 + meals donated
1 experience of a lifetime
